Blog
Notes on AI, WordPress and support
What we have learned building AI assistants for real client sites — including the parts that went wrong.
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Human handoff, done properly
The exit is the most important part of an automated support system. Most implementations get it wrong in the same three ways.
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Why chatbots invent answers, and how to stop it
Hallucination is not a mystery. It has specific causes, and most of them are fixable on your side.
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A GDPR checklist for AI chatbots
What a chat widget on an EU site has to get right: disclosure, lawful basis, retention, erasure and where the data actually…
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Running a chatbot on a multilingual WordPress site
Translating the buttons is the easy half. Answering in the visitor’s language, from the right content, is the half that matters.
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What an AI assistant can actually do for a WooCommerce shop
Beyond answering questions: turning a vague description into the right product, and the checkout.
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How to train a chatbot on your website content
What “training” really means, which content to include, and why less content usually produces better answers.
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What an AI chatbot actually costs per month
Real arithmetic instead of “from $29”: what the tokens cost, what drives the number up, and how to cap it.
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Self-hosted or SaaS: which chatbot model fits your site
A hosted widget is faster to switch on. A plugin on your own hosting is cheaper, private and yours. Here is the…
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What a RAG chatbot is, in plain language
Retrieval-augmented generation without the jargon: what it fixes, what it cannot fix, and why it is the only sensible way to run…
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How to choose an AI chatbot plugin for WordPress
The four questions that actually decide which chatbot is right for your site — and why the feature lists are the least…